Email marketing figures pulled apart to help you better advertise your blog.
Despite changes in email marketing trends, many are still here and in abundance, as email marketing continues to be a strong player in getting the message across.
It has been reported that business to customer sales have dropped by as much as 17% between 2010 and 2011. All sectors show open rate at an estimated 23.6%. Click-through rates have also suffered with a fall of 10%. On the upside, reactivity has increased; it peaked at 44.8% with an increase of 9%. We can therefore say, that the prospective customers (readers in your blogs case) that open your emails are more likely to click on them. This means that the openers are increasingly sensitive to your campaign strategies.
Numbers may be down because of measures that email providers have taken to help stop spam, such as allowing a person to block messages from a certain domain name. Accordingly, your first task is to make sure you do not get blocked. Try your double best to make sure that your emails are sent to people who have opted into a subscription to them, and doubly make sure, that they are not composed to look like spam. If possible, try to target the customer (potential blog user) by name.
Certainly the opening rates are weaker thanks to the number of emails sent being too high. In 2011, the volume of emails sent exceeded those of 2010 by 17%.
Name your email’s subject as the name of your blog. That way, if people do click on it, they are almost 100% likely to click through to the blog its self.
After they have opened the email, use a striking and powerful starter sentence. Give them a jolly good reason to click through to your website showing your blog. Give them an incentive to comment on it and pass it around to their friends.
We must not forget also the evolution of new technologies. Many potential readers are using email on Smartphones and tablets. This means you should also optimise your email to be compatible with such technology.
Make your content relevant to your user. Don’t send details about bicycles to people in wheelchairs. Target your readers in the same way you would as if you were selling them any other service. If your blog is relatable, and above all useful, then people will look forward to reading your emails. They certainly won’t block them, and they will quite often pass the good ones around to their friends, bringing you in more readers.